From time to time I like to step into the retail component of the wine business especially when that retailer, is a sommelier. Jerel Hall, certified sommelier, along with his wife Rebecca Sue Button own Thelma Carol Wine Merchants in Milwaukee, Wisconsin. I spoke with Jerel, at the Life Between the Vines studio just a few weeks ago to get a glimpse of how they compete in a crowded adult beverage market, especially in a well-known beer town.

You can also hear Jerel on our Vino Lingo segment defining the term “Lagar”.

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Written by Ray Fister

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